Client Toyota Motorsport (Formula 1 Team)
Contractor Dentsu Advertising
Proposal Multimedia Promotional Campaign
Summary
Dentsu, one of the world's largest advertising agencies (by revenue), was requested by Toyota Motor Corporation to provide a proposal for services that would assist in the promotion and launch of the new Toyota Motorsports Formula 1 team.
Creative media requirements included the production of television, radio, newspaper, magazine, and Internet-based content.
Proposal responsibilities focused primarily on defining all creative aspects of the campaign that related to online promotional content and Internet publishing — including Web sites, video streaming, and animated presentations.
Dentsu, one of the world's largest advertising agencies (by revenue), was requested by Toyota Motor Corporation to provide a proposal for services that would assist in the promotion and launch of the new Toyota Motorsports Formula 1 team.
Creative media requirements included the production of television, radio, newspaper, magazine, and Internet-based content.
Proposal responsibilities focused primarily on defining all creative aspects of the campaign that related to online promotional content and Internet publishing — including Web sites, video streaming, and animated presentations.
Project Value
US$ 625,000
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